"Planters Cheez Balls"

Dimensions: 48"x30"
$500 (Shipping included!) / $300 (Picked up!)
Medium: Acrylic & latex on wood w/ glaze.

Planters was founded by Italian immigrant Amedeo Obici in Wilkes-Barre, Pennsylvania. He started his career as a bellhop and fruit stand vendor in Scranton, Pennsylvania. Obici later moved to Wilkes-Barre, opened his own fruit stand, and invested in a peanut roaster. Obici turned peddler within a few years, using a horse and wagon, and calling himself "The Peanut Specialist". In 1906, Obici entered a partnership with Mario Peruzzi. He had developed his own method of blanching whole roasted peanuts, doing away with the troublesome hulls and skins; and so with six employees, two large roasters, and crude machinery, Planters was founded. Amedeo Obici believed that prices and first profits were as important as repeat business, focusing his operation on quality and brand name for continued success. Two years later, the firm was incorporated as Planters Nut and Chocolate Company. It was acquired by Standard Brands in 1960. In 1981, Standard Brands merged with Nabisco Brands, which was acquired by Kraft Foods in 2000.

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